Oddball

Think about what makes you click on a website in your search results. Let’s get meta and use googling Google as an example. Pretend that you don’t know what Google is, and this pops up as the first result on the page. How compelling is that URL? Does this stand out to you on the

In this day and age, good writing isn’t good enough. You still have to be engaging, but now you also have to be optimised.

Universal analytics, often called GA3, and Google Analytics 4 (GA4) are two iterations of Google Analytics, the free tool offered by Google for measuring your website data.